Introduction of NielsenIQ to Crux Intelligence ecosystem delivers unprecedented third-party data benefits to enhance Business Intelligence analysis
Crux Intelligence, a business intelligence company providing a comprehensive suite of augmented analytics products that puts AI in the hands of every business user, today announced that they have joined the NielsenIQ Partner Network, the consumer packaged goods (CPG) industry’s largest open ecosystem of tech-driven solution providers. Through the agreement, Crux Intelligence customers will gain access to reliable, unbiased third-party data from NielsenIQ for the first time, augmenting first-party data assets to provide a comprehensive and predictive AI-driven Business Intelligence solution.
“We are thrilled to be working so closely with Crux Intelligence,“ said Gillian Bielecki, North America Market Leader, NielsenIQ Partner Network. “This is the first-time third-party data has been integrated directly into the Crux platform side by side with first-party data—representing a significant step forward for our mutual customers, enhancing both their analytics and predictive capabilities.”
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